Case Speakers

Mark Richardson, CR

Co-Chairman
Case Design/Remodeling, Inc. and
Case Handyman & Remodeling Services, LLC

Mark Richardson, CR is Co-Chairman of Case Design/Remodeling, Inc. the DC metropolitan area’s largest full-service remodeling organization, and Co-Chairman of Case Handyman and Remodeling Services, LLC national franchise system. Mark also heads up the Case Institute of Remodeling, an educational arm of Case that provides ongoing training, resources and business tools for the professional remodeling community.

As an enthusiastic advocate of educating both consumers and professionals in all related sectors of the remodeling industry, Mark is a frequent national speaker on remodeling issues. The author of two monthly columns on industry and business topics for Remodeling Magazine and Think Business, Richardson is a regular contributor to a number of industry newsletters as well. Mark is featured in national media outlets such as HGTV, The Washington Post, The Wall Street Journal, Dow Jones Market Watch and Forbes Magazine among others.

Mark received his Bachelor of Architecture with honors from Virginia Tech. He earned his Certified Remodeler (CR) designation from the National Association of the Remodeling Industry (NARI) in 1986. In June of 2006, Mark was named Ernst & Young’s Entrepreneur of the Year in Real Estate & Construction for the Maryland Region. He is the only remodeler in the twenty-year history of the program to receive this distinction. In 2008, he was inducted into the National Association of Home Builders (NAHB) Remodelers Hall of Fame.

Mark is an active Board Member of the Better Business Bureau of Greater Washington DC, the GE Money Board and the advisory council of Advantage Media. Harvard University recently appointed Richardson as liaison for Harvard’s Remodeling Futures Program and the remodeling industry. He, along with Fred Case, holds a seat on the Remodeling Futures Board of Harvard University’s Joint Center for Housing Studies.

As the remodeling industry continues to evolve, so does Mark Richardson. He is the author of the popular book titled: “How Fit is Your Business?” Released in the fall of 2008, the book transcends the business arena, drawing a unique parallel between one’s personal health and fitness and the structure of a business.

Speech Topics include:

• Growth Trough Diversification
• Marketing Yourself
• Language of Sales
• The Sales Recipe
• How Fit is Your Business ?
• Controlling your day, rather than your day controlling you
• Leadership…Lessons Learned
• Sales Fitness Check Up
• Selling Down
• The Power of Three
• Selling is a Team Sport
• Bathroom Sales Techniques
• Effective Ways to Budget
• The 10 Most Important Questions To Mastery
• Creating A Sense Of Urgency
• Selling in a tough market
• Remodeling 101