Raving Fans- we all want every client to be happy with their finished project, but how do you get to them to the next level? What’s the difference between satisfied and ecstatic? What makes someone become an advocate for your company?

As I was thinking about this topic, I used my own personal experience. I’m a raving (and most would say “rabid”) fan of everything Apple. Whether it’s a Macintosh, iPod, the iPhone, or their portfolio of software products I’m an evangelist for this company.

I’ve tried to analyze why I feel this way and it all came down to one thing: they care about my experience. From the beautifully designed stores, to the artful packaging to the elegance of the operating system, everything matters. When I use an Apple product it feels like someone carefully thought through the user perspective and then pushed it just a little further to make it better. I appreciate that.

One of our companies “themes” is that Remodeling is an experience, not a product. I truly believe we create Raving Fans by not only building amazing projects but by doing all of the other stuff. We treat our clients and their homes with respect, we have empathy for their situation, we communicate good news and bad, we build trust by doing what we said we would do and a million other things. Everything matters.

That’s what I think- how about you? What does your company do to create Raving Fans? What makes you a Raving Fan?

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