At Case, we have several “themes” we look to for guidance. The theme that is most appropriate for this time of year is You Have to Invest Time to Improve. We learned many years ago that if we were going to be successful as an organization, training and self improvement would have to become part of our culture.

For many years this was all directed internally, within the company. As we have grown and become more involved with other organizations we have realized a real thirst for this information outside our doors. But for a long time we just did not have a means to transfer this knowledge.

The Case Institute of Remodeling is our vehicle to help spread our culture of training to others. An example of this is the Sales, Marketing and Production Summit coming up in February in Washington, DC. This used to be a Case only event but this year we have decided to open it up to a limited number of individuals. Our focus this year is on responding to the changing homeowner. Maybe your clients are different, but we have seen a change in client behavior. As a result we have made substantial changes in our marketing, sales and production strategies to respond to this new environment.

The start of a new year is a good time to take inventory of yourself personally and your organization as a whole. How are you adapting your strategies for a changing marketplace? Where do you go for ideas, guidance or the reassurance that you’re making the right moves? I would suggest that you consider attending the Summit. I can’t promise you that we will have all of the answers, but I will promise it to be time and money well spent. We’re a little different than other sources of education. We are not consultants or professional trainers. We are remodelers- designing, selling and producing projects. We Do It Everyday.

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