Mark Richardson, CR

Co-Chairman, Case Design/Remodeling, Inc. and
Case Handyman & Remodeling Services, LLC

Mark Richardson, CR is Co-Chairman of Case Design/Remodeling, Inc. the DC metropolitan area’s largest full-service remodeling organization, and Co-Chairman of Case Handyman and Remodeling Services, LLC national franchise system. Mark also heads up the Case Institute of Remodeling, an educational arm of Case that provides ongoing training, resources and business tools for the professional remodeling community.

As an enthusiastic advocate of educating both consumers and professionals in allrelated sectors of the remodeling industry, Mark is a frequent national speaker onremodeling issues. The author of two monthly columns on industry and business topics for Remodeling Magazine and Think Business, Richardson is a regular contributor to a number of industry newsletters as well. Mark is featured in national media outlets such as HGTV, The Washington Post, The Wall Street Journal, Dow Jones Market Watch and Forbes Magazine among others.

Mark received his Bachelor of Architecture with honors from Virginia Tech. He earned his Certified Remodeler (CR) designation from the National Association of the Remodeling Industry (NARI) in 1986. In June of 2006, Mark was named Ernst & Young’s Entrepreneur of the Year in Real Estate & Construction for the Maryland Region. He is the only remodeler in the twenty-year history of the program to receive this distinction. In 2008, he was inducted into the National Association of Home Builders (NAHB) Remodelers Hall of Fame.

Mark is an active Board Member of the Better Business Bureau of Greater Washington DC, the GE Money Board and the advisory council of Advantage Media. Harvard University recently appointed Richardson as liaison for Harvard’s Remodeling Futures Program and the remodeling industry. He, along with Fred Case, holds a seat on the Remodeling Futures Board of Harvard University’s Joint Center for Housing Studies.

As the remodeling industry continues to evolve, so does Mark Richardson. He is the author of the popular book titled: “How Fit is Your Business?” Released in the fall of 2008, the book transcends the business arena, drawing a unique parallel between one’s personal health and fitness and the structure of a business.

Bruce Case, MBA, CLC, CFE, GAC

President, Case Design/Remodeling, Inc. an
Case Handyman & Remodeling Services, LLC

Bruce Case is President of Case Design/Remodeling, Inc. – a multi-faceted, innovative residential remodeling business serving the Washington, DC metro area since 1961. Since starting his career with Case in 1996, Bruce has been instrumental in the success and growth of the organization. Over the last 10 years, Case has extended its reach across the U.S. with licensing and franchising opportunities through Case Handyman & Remodeling Services, LLC. Case has also begun to offer educational opportunities through the Case Institute of Remodeling.

Since its founding, Case has won over 70 national design, remodeling and business awards, has completed over 100,000 renovation projects for over 60,000 clients and currently has a 93% recommendation rate from past clients. As a second generation member of the Case family to serve on the senior management team at Case, Bruce has continued to enhance this tradition of excellence.

With an undergraduate degree in Economics and Psychology from Vanderbilt University and a Masters in Business from George Mason University, Bruce is committed to education and to professional improvement. He has obtained certifications in remodeling (Certified Lead Carpenter), in green building practices (Green Advantage), in franchising (Certified Franchise Executive) and in insurance (Certified Property and Casualty Underwriter). Prior to his role with Case Design/Remodeling, Bruce was a Vice President with Willis Corroon, plc – a world leader in risk management services.

Sharing best practices and bringing professionalism to the business of home remodeling is a passion for Bruce. He is an active contributor to the remodeling industry including serving as Contributing Editor to Professional Remodeler, a
leading industry publication, He has done numerous speaking engagements with the National Remodeling Show, Pella’s Pro Expo, the Journal of Light Construction’s Residential Construction Shows, and at Harvard University’s Joint Center for Housing Studies. He has also participated with the National Association of the Remodeling Industry (NARI) and their educational webinars.

Bruce has been featured in a variety of publications such as Remodeling Magazine, Readers Digest, The Washington Post, the Journal of Light Construction, and Professional Remodeler.

He currently resides in Northern Virginia with his wife, daughter, dog and cat.

Bill Millholland, CR

Executive Vice President, Sales and Marketing
Case Design/Remodeling, Inc.

Bill Millholland is the Executive Vice-President of Sales and Marketing for Case Design/ Remodeling.  Bill joined Case in January of 1990 as an Assistant Project Designer. For almost two decades, he has been instrumental in the growth and positioning of Case as a brand leader in home improvement in the Washington, D.C. Area. His divisions account for more than half of Case’s annual revenue.

As an advocate of the remodeling industry, Bill frequently shares his remodeling knowledge and insight, facilitating talks at real estate companies, local home improvement shows and major industry events across the country. He is also an active member of the National Association of the Remodeling Industry (NARI), serving as a Director At-Large for the Metropolitan Washington, D.C. Chapter.

Bill has been featured in publications such as The Washington Post, Washington Business Journal, and the Bethesda/Chevy Chase Gazette and other related media outlets. He has a Bachelor of Science in Architecture from the University of Maryland in College Park, MD.

Joaquin Erazo, Jr., MBA

Senior Vice President of Marketing and Public Relations
Case Design/Remodeling, Inc. and
Case Handyman & Remodeling Services, LLC

Joaquin leads all marketing, advertising, public relations, and web-based strategies for the Case businesses. He is responsible for all client acquisition and client retention efforts for Case. He brings over 18 years of experience in senior marketing positions as well as an MBA from Averett University.

Joining Case in 1999, he built one of the best marketing team’s in the industry. He and his team have been valuable contributors to building the Case brand in the Washington DC market as well as across the country through Case’s franchise system. The Case marketing team has also been recognized by receiving two Pinnacle awards. Their efforts have helped Case remain at the forefront of the remodeling industry.

Joaquin is a recognized national speaker and marketing expert who regularly speaks at industry trade shows, events, and is called upon for expert advice on marketing topics by editors from Remodeling Magazine, Professional Remodeler, Qualified Remodeler, The Washington Post, and Entrepreneur.

Passionate about staying current in marketing, he’s a member of The American Marketing Association (AMA), and is active in networking groups for Franchising World and The Chief Marketing Officer (CMO) Network.