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How Fit is Your Business?

How Fit is Your Business, by Mark Richardson, draws a unique parallel between one’s personal health and fitness and the fitness of a business.
We know what the concept of being fit and healthy means in our personal lives. However, there are many misconceptions of what fit means to a business. How Fit is Your Business is designed to take its reader through a fitness check up, drilling through elements of business fitness to develop a plan for improvement resulting in a more profitable business.
How Fit is Your Business will teach you to:
- Measure your business fitness and establish benchmarks
- Determine specific areas where your business needs improvement
- Develop methodical, step-by-step processes for change
- Breakdown the misconceptions
- Remove the mystery from the process of improvement
How Fit is Your Business teaches the basic tools to build a better, healthier business and measure progress along the way.
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Too often, we confuse “boy, I’m really busy,” with “gee, my business is doing great!” In business, as in life, having a lot on your plate doesn’t mean that you are always following the healthiest path. “How Fit Is Your Business” provides the straight forward, practical advice businesses of all sizes need to maintain (or regain) their health. I’m going to keep this book handy and do regular check ups on my own work.
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