Monitoring and Analyzing Results

Purpose:

Monitoring and analyzing results are key to an effective marketing program. The benefits of tracking this on a regular basis include:

• Allow you to remain up-to-date in real time on where your numbers stand and how actuals are tracking against projections
• Allow you to put your dollars into efforts that will give you the greatest return on investment
• Allow you to use historical results when making future decisions about new or existing activitiesProcedure

Monthly Marketing Activities Calendar

Create a calendar using the Calendar Wizard in Word is a great way to keep track of marketing activities on a monthly basis. This allows you to:

• Maintain a central source for monthly activities that can be used by your Office Manager to help define lead sources most effectively when taking inbound calls
• Gain a good way to get an overview month-by-month of marketing activities and make any necessary adjustments